Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. In addition, this course was also ranked in the top five courses across Opens in a new tab multiple MOOC providers. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015 Opens in a new tab.
In 2016, this was one of the top 10 specializations Opens in a new tab in terms of enrollments. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. Master strategic marketing concepts and tools to address brand communication in a digital world.